{"id":235301,"date":"2024-04-24T06:39:59","date_gmt":"2024-04-24T06:39:59","guid":{"rendered":"https:\/\/www.gerbergear.com.au\/blog\/?p=235301"},"modified":"2024-05-07T05:36:17","modified_gmt":"2024-05-07T05:36:17","slug":"85th-anniversary","status":"publish","type":"post","link":"https:\/\/www.gerbergear.com.au\/blog\/85th-anniversary\/","title":{"rendered":"85th Anniversary"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/www.gerbergear.com.au\/blog\/wp-content\/uploads\/2024\/04\/Gerber-85-years-header.jpg&#8221; alt=&#8221;Gerber-85-years-header&#8221; title_text=&#8221;Gerber-85-years-header&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">A LEGEND IN THE MAKING<\/h1>\n<p class=\"text-large\" style=\"text-align: center;\">What makes a legend? It\u2019s not something you can just proclaim. It\u2019s not something that comes once you hit a certain age. No, a legend is a title earned from a life of adventure and stories that are worth being told over and over again. From the moment we made the gutsy move to a family-run knife manufacturer, we charted our course to earn the title of a legend. We became the companions of adventurers in the best moments of their lives and in their worst. We became their first hunting knife, fishing knife, and an important piece of gear when they enlisted. We\u2019ve been there, every step of the way.<\/p>\n<p style=\"text-align: center;\">Each month throughout 2024, we\u2019ll be celebrating the anniversary of our origins. Join us as we recall the key moments that made every one of those 85 years a legend worth retelling.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.gerbergear.com.au\/blog\/wp-content\/uploads\/2024\/04\/fullwidthpromo_85thanniversary_pete_2240x840.jpg&#8221; alt=&#8221;Gerber 85th Anniversary&#8221; title_text=&#8221;fullwidthpromo_85thanniversary_pete_2240x840&#8243; show_bottom_space_tablet=&#8221;&#8221; show_bottom_space_phone=&#8221;&#8221; show_bottom_space_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-80px||false|false&#8221; custom_margin_tablet=&#8221;||-20px||false|false&#8221; custom_margin_phone=&#8221;||-20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-30px|60px||60px|false|false&#8221; custom_margin_tablet=&#8221;|10px||10px|false|false&#8221; custom_margin_phone=&#8221;|10px||10px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;20px|80px|20px|80px|false|false&#8221; custom_padding_tablet=&#8221;|10px||10px|false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"headline\">THE FAMILY BUSINESS<\/h3>\n<p class=\"text text-large\">In 1939, Pete, Joe, and Ham Gerber made the wild decision to start manufacturing and selling culinary knives in Portland, Oregon. They would end up changing their lives and the American knife market. Founding a brand that would grow into a globally recognized legend.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f1f2f3&#8243; custom_padding=&#8221;100px|30px|100px|30px|false|false&#8221; custom_padding_tablet=&#8221;10px|10px|10px|10px|false|false&#8221; custom_padding_phone=&#8221;10px|10px|10px|10px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; link_option_url=&#8221;https:\/\/www.gerbergear.com.au\/blog\/the-legendary-letters-sent-to-gerber\/&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 class=\"headline\">LEGENDARY LETTERS<\/h3>\n<p class=\"text \">From US Presidents to Soldiers on the front line, we have a long and strong connection to our customers. Read some of the most legendary customer stories sent to us.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>READ MORE<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.gerbergear.com.au\/blog\/wp-content\/uploads\/2024\/04\/5050_85thanniversary_moose_1220x890_2024.jpg&#8221; title_text=&#8221;5050_85thanniversary_moose_1220x890_2024&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f1f2f3&#8243; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;70px|30px|70px|30px|false|false&#8221; custom_padding_tablet=&#8221;10px|10px|10px|10px|false|false&#8221; custom_padding_phone=&#8221;10px|10px|10px|10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"headline\">HOW PORTLAND BECAME THE KNIFE CENTER OF THE UNITED STATES<\/h3>\n<p class=\"text \">Portland, Oregon is known for many famous brands and industries, knives included. Read how this PNW city became one of the blade capitols of the world.<\/p>\n<p><a href=\"https:\/\/www.gerbergear.com.au\/blog\/how-portland-became-the-knife-center-of-the-united-states\/\"><span style=\"text-decoration: underline;\"><strong>READ MORE<\/strong><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gerbergear.com.au\/blog\/wp-content\/uploads\/2024\/04\/5050_85thletters_1220x890_v3_2024.jpg&#8221; title_text=&#8221;5050_85thletters_1220x890_v3_2024&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||-50px|false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_phone=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f1f2f3&#8243; custom_margin=&#8221;|||-50px|false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_phone=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;80px|30px|70px|30px|false|false&#8221; custom_padding_tablet=&#8221;10px|10px|10px|10px|false|false&#8221; custom_padding_phone=&#8221;10px|10px|10px|10px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"headline\">HOW GERBER BECAME A KNIFE BRAND<\/h3>\n<p class=\"text \">How did Pete Gerber go from a family-run ad agency to a legendary outdoor knife brand? Read how the family business became a thing of legend.<\/p>\n<p><a href=\"https:\/\/www.gerbergear.com.au\/blog\/how-gerber-became-a-knife-brand\/\"><span style=\"text-decoration: underline;\"><strong>READ MORE<\/strong><\/span><\/a><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.gerbergear.com.au\/blog\/wp-content\/uploads\/2024\/04\/5050_85thanniversary_skyline_1220x890_2024.jpg&#8221; title_text=&#8221;5050_85thanniversary_skyline_1220x890_2024&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px|||-50px|false|false&#8221; custom_margin_tablet=&#8221;0px|||0px|false|false&#8221; custom_margin_phone=&#8221;0px|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A LEGEND IN THE MAKING What makes a legend? It\u2019s not something you can just proclaim. It\u2019s not something that comes once you hit a certain age. No, a legend is a title earned from a life of adventure and stories that are worth being told over and over again. From the moment we made [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":235343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/posts\/235301"}],"collection":[{"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/comments?post=235301"}],"version-history":[{"count":44,"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/posts\/235301\/revisions"}],"predecessor-version":[{"id":235417,"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/posts\/235301\/revisions\/235417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/media\/235343"}],"wp:attachment":[{"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/media?parent=235301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/categories?post=235301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gerbergear.com.au\/blog\/wp-json\/wp\/v2\/tags?post=235301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}